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| Field name | Value |
|---|---|
| Title | Letter - proposal re: motivational research to Folger & Co |
| Box Number | 11 |
| Report Number | 301.1A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Letter |
| Industry | Food and Drink |
| Commissioned by | J. A. Folger & Company |
| Company | Go to Business Biographies |
| Brand | Folgers |
| Method | Interview; Focus Group |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a motivational research study to determine the most effective marketing strategy for Folger's instant and regular coffee A psychological research study on the sales and advertising problems of Folger's instant coffee - progress report A psychological research study on the sales and advertising problems of Folger's instant coffee |