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Field name | Value |
---|---|
Title | MRP report to Miles Laboratories |
Box Number | 89 |
Report Number | 2012E |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | General |
Commissioned by | Miles Laboratories |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Keywords | Go to Glossary |
Language | English |
Additional information | This report contains the most direct explanation by Dichter of the underlying psychological principles and structure of his motivational response studies, citing examples from his work between 1945 and 1957 |