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Title MRP report to Miles Laboratories
Box Number 89
Report Number 2012E
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry General
Commissioned by Miles Laboratories
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Keywords
Language English
Additional information This report contains the most direct explanation by Dichter of the underlying psychological principles and structure of his motivational response studies, citing examples from his work between 1945 and 1957