Marketing a new color copier: a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing a new color copier: a proposal for a motivational research study
Box Number	114
Report Number	2654A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1973 Find out more about this year
Document Type	Proposal
Industry	Office and Stationery
Commissioned by	Xerox Corporation
Conducted by	The Dichter Institute for Motivational Research, Inc.
Place	Yorktown Heights, New York
Company	Xerox Corporation Go to Business Biographies
Brand	EPIC
Method	Interview; Test; Consultation
Keywords	photocopying, marketing, advertising, promotion, sales, decision making, communication, market segmentation, cost Go to Glossary
Language	English