Marketing a new motor coach: a proposal for a motivational research study - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing a new motor coach: a proposal for a motivational research study
Box Number	112
Report Number	2578A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1972 Find out more about this year
Document Type	Proposal
Industry	Automotive; Sport and Leisure
Commissioned by	FMC Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	FMC Corporation Go to Business Biographies
Method	Interview; Test; Consultation
Keywords	automobile, motor, marketing, holiday, vacation, advertising, pricing, public relations, communication, design, decision making, safety, corporate image, buyer motivation, consumer trend, future Go to Glossary
Language	English