Marketing potential of Seven-Up and Squirt in Switzerland - Market Research and American Business, 1935-1965

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Field name	Value
Title	Marketing potential of Seven-Up and Squirt in Switzerland
Box Number	34
Report Number	858B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	17 Dec 1958 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Cervecería de Mexicali, S. A.
Company	Cervecería de Mexicali, S.A Go to Business Biographies
Brand	Mexicali; Seven-Up; Squirt
Method	Interview
Keywords	soft drink, soda, beverage, social psychology, health, nutrition, flavor, brand choice, name, marketing, brand loyalty, purchasing, young consumer, brewing industry Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research program dealing with the soft drink market in Mexico City A pilot research project on the problems of introducing Seven-up and Squirt in Switzerland Memo on Seven-up: responses of 60 consumers in the Sonora-Sinaloa area