Memo Good Luck margarine - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memo Good Luck margarine
Box Number	22
Report Number	592E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Ogilvy, Benson & Mather, Inc., New York
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Good Luck
Keywords	margarine, food, social status, family, women, housewife, female consumer, flavor, nutrition, media Go to Glossary
Language	English
Document linked to	Proposal letter Good Luck margarine A guide to the verbal final report of the motivations of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine Personality profile of Good Luck margarine - a creative analysis based on limited field research A creative problem analysis & proposal for a motivational research study of the sales and advertising problems of Good Luck margarine in Canada A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - vol. I A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - vol. II