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| Field name | Value |
|---|---|
| Title | Memo on Bankers Life and Casualty Company |
| Box Number | 9 |
| Report Number | 193E |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Memorandum |
| Industry | Financial Services |
| Commissioned by | Weiss and Geller |
| Conducted by | Ernest Dichter |
| Company | Go to Business Biographies |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
Proposal for a psychological research study on the sales and advertising problems of the Bankers Life and Casualty Company |