Memorandum on the cigarette of the future - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Memorandum on the cigarette of the future
Box Number	74
Report Number	1612C.1
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1963 Find out more about this year
Document Type	Memorandum
Industry	Tobacco
Commissioned by	Brinkmann AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Brinkmann AG Go to Business Biographies
Brand	Brinkmann
Keywords	smoking, smoker, cigarette filter, promotion, health, market segmentation, advertising, name, corporate image, price, pricing, design Go to Glossary
Language	English
Document linked to	Fortschrittsbericht zu einer Motivstudie über die Zigarette der Zukunft Fortschrittsbericht zur zweiten Stufe der Studie "Die Zigarette der Zukunft" Schlussbericht zur ersten Stufe der Studie "Die Zigarette der Zukunft"