Memorandum on the psychology of paint - Market Research and American Business, 1935-1965

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Field name	Value
Title	Memorandum on the psychology of paint
Box Number	59
Report Number	1299E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1960 Find out more about this year
Document Type	Memorandum
Industry	DIY and Gardening
Commissioned by	A/S Denofa Lilleborg Fabriker
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	A/S Denofa Lilleborg Fabriker Go to Business Biographies
Brand	Lilleborg Fabriker
Keywords	male consumer, paint industry, manufacturing, design, color, promotion, marketing, homeowner, product personality, decor, price, pricing, modernity, attitude, brand choice, brand awareness, consumer trend, quality, wallpaper, name, anxiety, social psychology, merchandising, fashion, family, teenager, teenage consumer Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the problems connected with the sale of paint in Norway Progress report on a motivational research study of the problems connected with the sale of paint in Norway A motivational research study on the problems connected with the sale of indoor paint in Norway