Motiv- und Marketingstrategie-Studie für Ronning-Kaffee - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Marketingstrategie-Studie für Ronning-Kaffee
Box Number	84
Report Number	1899C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1965 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Team Werbeagentur GWA EAAA
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Carl Ronning Handelsgesellschaft m.b.H. Go to Business Biographies
Brand	Ronning
Method	Interview; Test
Keywords	coffee, consumer, brand choice, lifestyle, housewives, competitor analysis, consumer trend, age, packaging, drink, social status, gender, taste, Germany Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstrategieuntersuchung für Ronning-Kaffee