Motiv- und Marketingstrategiestudie für WASA-Knäckebrot - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motiv- und Marketingstrategiestudie für WASA-Knäckebrot
Box Number	83
Report Number	1857C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1965 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Wasabrod, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wasabrod, Co. Go to Business Biographies
Brand	WASA
Method	Interview; Test
Keywords	bread, marketing, brand choice, snack, female consumer, housewife, brand preference, marketing, social psychology, psychometric testing Go to Glossary
Language	German
Document linked to	Vorschlag zu einer Motiv- und Marketingstrategieuntersuchung für WASA-Knäckebrot