Motivational research study on the importance of the role of Modern Medicine and the influence that the publication has on the prescription activities of the modern physician - Market Research and American Business, 1935-1965

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Field name	Value
Title	Motivational research study on the importance of the role of Modern Medicine and the influence that the publication has on the prescription activities of the modern physician
Box Number	72
Report Number	1571A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Apr 1962 Find out more about this year
Document Type	Memorandum
Industry	Healthcare and Pharmaceuticals
Commissioned by	Modern Medicine Publications
Company	Modern Medicine Publications Go to Business Biographies
Brand	Modern Medicine
Method	Interview
Keywords	health, medicine, doctor, drug therapy, periodical, readership survey, promotion, magazine advertising, corporate image, attitude Go to Glossary
Language	English
Document linked to	A motivational research study of the impact of Modern Medicine on doctors A motivational survey of physicians and the influence of four medical publications on prescription writing practices The influence of medical journal advertising on prescription writing - a report of four interrelated studies