Motivational response patterns to two Puss 'n Boots commercials - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Motivational response patterns to two Puss 'n Boots commercials
Box Number	52
Report Number	1166TV
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1959 Find out more about this year
Document Type	Report
Industry	Animal and Agriculture
Commissioned by	Quaker Oats Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Quaker Oats Company Go to Business Biographies
Brand	Puss 'n Boots
Method	Focus Group; Test
Keywords	cat, pet food, television advertising, brand association, marketing, commercial, signs and symbols, symbolism, brand choice, competitor analysis, celebrity, diet Go to Glossary
Language	English