Keywords
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market segmentation, smoking, smoker, public relations, promotion, corporate image, brand choice, buyer motivation, cigarette filter, packaging, competitor analysis, social status, word-of-mouth advertising, brand awareness, product personality, old fashioned, quality, femininity, female consumer Go to Glossary
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Additional information
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Includes information on the following brands: Capstan cigarettes, Craven "A" cigarettes, Turf cigarettes, Marlboro cigarettes, Senior Service cigarettes, Temple Bar cigarettes, Ascot cigarettes, Ardath cigarettes, Garrick cigarettes, Rothman cigarettes, Viscount cigarettes.
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