New marketing opportunities for the "Knock-A-Boot" - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	New marketing opportunities for the "Knock-A-Boot"
Box Number	96
Report Number	2171C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1968 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Bates Shoe Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bates Shoe Company Go to Business Biographies
Brand	Knock-a-Boot
Method	Interview; Test
Keywords	marketing, purchasing, boots, shoes, design, fashion, comfort, promotion, merchandising, corporate image, color Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the "Knock-A-Boot" Proposal for a motivational research study of the "Knock-A-Boot"