New products for the supermarket freezer case of the future - a creative memorandum - Market Research and American Business, 1935-1965

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Field name	Value
Title	New products for the supermarket freezer case of the future - a creative memorandum
Box Number	94
Report Number	2125E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1968 Find out more about this year
Document Type	Memorandum
Industry	Food and Drink
Commissioned by	Ralston Purina Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ralston Purina Company Go to Business Biographies
Method	Interview
Keywords	frozen food, marketing, purchasing, female consumer, packaging, housewife, flavor, design, breakfast, quality Go to Glossary
Language	English