Note on creative reaction to Draft Rawlings ads - Market Research and American Business, 1935-1965

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Field name	Value
Title	Note on creative reaction to Draft Rawlings ads
Box Number	47
Report Number	1041E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	08 Oct 1958 Find out more about this year
Document Type	Memorandum
Industry	Sport and Leisure
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Rawlings Sporting Goods, Co. Go to Business Biographies
Brand	Rawlings
Keywords	baseball, sport, sportswear, fatherhood, family, male consumer, masculinity, buyer motivation, youth, gift, promotion, tradition, old fashioned, product personality, packaging, teenager, teenage consumer, symbolism, color, layout, slogan Go to Glossary
Language	English
Document linked to	Rawlings Sporting Goods, Co. A motivational research pilot study of the sales, advertising and merchandising problems of Rawlings Sporting Goods