Personality characteristics of undecided voters - a "documentary" on motivational research techniques applied to a presidential campaign - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Personality characteristics of undecided voters - a "documentary" on motivational research techniques applied to a presidential campaign
Box Number	100
Report Number	2284C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1969 Find out more about this year
Document Type	Report
Industry	Politics
Commissioned by	The American Association for Public Opinion Research (AAPOR)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	president, presidential candidate, election, marketing, voting, voter, vote, attitude, personality profiling, market segmentation, public relations, promotion, youth, security, modernity Go to Glossary
Language	English