Plan for a motivational research study on the sales and advertising problems of Total Oil Products in South Africa and the Central African Federation - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Plan for a motivational research study on the sales and advertising problems of Total Oil Products in South Africa and the Central African Federation
Box Number	69
Report Number	1488A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1961 Find out more about this year
Document Type	Proposal
Industry	Energy and Utilities
Commissioned by	Total Oil Products Pty., Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Total Oil Products Pty., Ltd. Go to Business Biographies
Brand	Total
Method	Interview; Test; Questionnaire
Keywords	gasoline, corporate image, automobile, marketing, advertising, petroleum, car, service station, attitude, brand loyalty, competitor analysis Go to Glossary
Language	English
Document linked to	Progress report on total A report on a survey for Total South Africa