Possible research approaches for an advertising and sales promotion program involving the selection of a company and/or a brand name for Liquifuels Limited's heating fuel oil containing additives - Market Research and American Business, 1935-1965

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Field name	Value
Title	Possible research approaches for an advertising and sales promotion program involving the selection of a company and/or a brand name for Liquifuels Limited's heating fuel oil containing additives
Box Number	38
Report Number	893A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	24 Apr 1957 Find out more about this year
Document Type	Proposal; Memorandum
Industry	Energy and Utilities
Commissioned by	Trans Canada Marketing Studies, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Liquifuels Limited Go to Business Biographies
Method	Interview
Keywords	heating, fuel, advertising, sales, name, brand, design, trademark, signs and symbols, corporate image Go to Glossary
Language	English