Preliminary draft: increasing the sales of AMPHORA tobacco - Market Research and American Business, 1935-1965

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Field name	Value
Title	Preliminary draft: increasing the sales of AMPHORA tobacco
Box Number	110
Report Number	2521A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1971 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	Douwe Egberts, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Douwe Egberts, Inc. Go to Business Biographies
Brand	AMPHORA
Method	Interview; Focus Group; Test; Consultation
Keywords	tobacco, smoking, pipe, brand choice, brand loyalty, decision making, market segmentation, male consumer, masculinity, advertising, packaging, marketing, pricing, sales, cost Go to Glossary
Language	English
Document linked to	Increasing the sales of AMPHORA tobacco: a proposal for a motivation research study A motivation research study on increasing the sales of AMPHORA tobacco, vol. I A motivation research study on increasing the sales of AMPHORA tobacco, vol. II