Present tire purchase motivations - Market Research and American Business, 1935-1965

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Field name	Value
Title	Present tire purchase motivations
Box Number	75
Report Number	1652D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1963 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	E.I. du Pont de Nemours & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	DuPont
Method	Interview
Keywords	automobile supplies, tire, male consumer, marketing, purchasing, car, brand preference, quality, automobile dealer, service station, safety, purchasing Go to Glossary
Language	English
Document linked to	Proposal for a pilot motivational research study of the present climate of nylon tires