Progress report - Arnott Biscuits - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report - Arnott Biscuits
Box Number	55
Report Number	1237B1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink
Company	William Arnott Pty., Ltd. Go to Business Biographies
Brand	Arnott
Method	Interview; Test
Keywords	cookie, female consumer, children, child consumer, family, snack, corporate image, symbolism, old fashioned, modernity, nutrition, health, teeth, oral hygiene, housewife Go to Glossary
Language	English
Document linked to	Progress report on a motivational research study on the advertising and public relations problems of Arnott's biscuits in Australia A progress memorandum on the Victoria market