Progress report on the sales and advertising problems of higher priced men's clothing - Market Research and American Business, 1935-1965

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Field name	Value
Title	Progress report on the sales and advertising problems of higher priced men's clothing
Box Number	85
Report Number	1937B
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1966 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Lanificio Fratelli Cerruti S.p.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lanificio Fratelli Cerruti S.p.A. Go to Business Biographies
Method	Interview; Test
Keywords	male consumer, clothing, brand, prestige, fashion, social class, design, male consumer, suit, consumer trend, buying habits, buyer motivation, symbolism, quality, age, tradition, masculinity, color, symbolism, fabric Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the higher-priced clothing market for men in Northern Italy, France, Northern and Southern Germany Addendum progress report: today's Italian suit consumer Etude de motivations sur le marchè du costume à prix èlevè en Allemagne, France et Italie