Proposal: a motivational study into the unfulfilled needs of today's homemaker - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal: a motivational study into the unfulfilled needs of today's homemaker
Box Number	90
Report Number	2022A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	1966 Find out more about this year
Document Type	Proposal
Industry	General
Commissioned by	Pritchard Wood and Partners, Ltd.
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	London, UK
Company	Izal, Ltd. Go to Business Biographies
Method	Focus Group; Interview
Keywords	housekeeping, cleaning product, social conditions, marketing, packaging, housewife, female consumer, consumer trend, brand choice, attitude, social psychology, market segmentation, anxiety Go to Glossary
Language	English
Document linked to	A motivational study of the unfulfilled needs of today's housewife