Proposal for a Spice Islands consumer motivational survey - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a Spice Islands consumer motivational survey
Box Number	84
Report Number	1878A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1965 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Leslie Salt Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Leslie Salt Company Go to Business Biographies
Brand	Spice Islands
Method	Interview
Keywords	spice, marketing, purchasing, consumer, seasoning, packaging, merchandising, female consumer, housewife, cooking, corporate image, name, product personality Go to Glossary
Language	English