Proposal for a consumer motivation study on Red Cedar shingles - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a consumer motivation study on Red Cedar shingles
Box Number	14
Report Number	368A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1954 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	Red Cedar Shingle Bureau
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Montrose, New York
Company	Red Cedar Shingle Bureau Go to Business Biographies
Brand	Red Cedar
Method	Interview; Questionnaire
Keywords	architecture, homeowner, DIY, advertising, promotion, roof, house building, construction Go to Glossary
Language	English
Document linked to	Progress report on Red Cedar shingles and shakes