Proposal for a motivational and marketing study on "Career Apparel" - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational and marketing study on "Career Apparel"
Box Number	105
Report Number	2410A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	15 Sep 1970 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Du Pont de Nemours International SA
Conducted by	Ernest Dichter International Institute for Motivational Research
Place	Zurich, Switzerland
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Brand	Career Apparel
Method	Interview; Test
Keywords	suit, work clothes, marketing, social status, corporate image, human resources, dress, employee motivation, cost Go to Glossary
Language	English
Document linked to	Bericht zu einer Pilotstudie über "Career Apparel"