Proposal for a motivational research pilot study of the sales and advertising problems of decorated cake in the Los Angeles area - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research pilot study of the sales and advertising problems of decorated cake in the Los Angeles area
Box Number	20
Report Number	543A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Feb 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Mr. Milton Katz
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Keywords	cake, baking, baked product, food, personality profile, ideal brand model, pricing, housewife, husband, children, advertising Go to Glossary
Language	English
Document linked to	A pilot motivational study of the sales and merchandising problems of Antoinette's Party Cakes Proposal for a motivational research study of the sales and advertising problems of Baker Boy frozen cakes