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Field name | Value |
---|---|
Title | Proposal for a motivational research study of the advertising and marketing problems of Pabst Blue Ribbon beer |
Box Number | 9 |
Report Number | 195.1A |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Proposal |
Industry | Food and Drink |
Commissioned by | Pabst Brewing Company |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Pabst |
Method | Interview; Observation; Test; Focus Group |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a psychological study of Pabst Beer Draft of creative analysis of Pabst Beer campaign Summary report on a pilot study of two Pabst ads Pabst Brewing Company letter Summary report on field test of two Pabst ads Pabst Brewing Company - letter re: proposal |