Proposal for a motivational research study of the potentials and techniques for the marketing of Socony paint on the retail level - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the potentials and techniques for the marketing of Socony paint on the retail level
Box Number	75
Report Number	1645A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	06 Dec 1962 Find out more about this year
Document Type	Proposal
Industry	DIY and Gardening
Commissioned by	Mobil Oil Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mobil Oil Company Go to Business Biographies
Brand	Socony; Mobil
Method	Interview; Test
Keywords	paint industry, male consumer, advertising, color, decor, marketing, logo, name, packaging, service station, price, pricing, brand association Go to Glossary
Language	English
Document linked to	A complete motivational research study on behalf of Socony (Mobil) paint