Proposal for a motivational research study of the sales and advertising problems of Calavo avocados - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Calavo avocados
Box Number	24
Report Number	655A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1955 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Calavo Fruit Growers of California
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Calavo Fruit Growers of California Go to Business Biographies
Brand	Calavo
Method	Interview; Observation; Test
Keywords	fruit, avocado, agriculture, farming, sales, advertising, brand awareness, product personality, name, customer profiling, social status, gender, masculinity, femininity, attitude, pricing, media, projective techniques, psychometric testing Go to Glossary
Language	English