Proposal for a motivational research study of the sales and advertising problems of Western Auto stores - Market Research and American Business, 1935-1965 - Adam Matthew Digital

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Western Auto stores
Box Number	20
Report Number	540A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1955 Find out more about this year
Document Type	Proposal
Industry	Automotive
Commissioned by	Western Auto Supply Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Western Auto Supply Company Go to Business Biographies
Brand	Western Auto
Method	Interview; Observation; Test
Keywords	automobile, automobile supplies, consumer, corporate image, car, brand association, stereotype, brand loyalty, social status, product personality, ideal brand model, sales person, salesman, word-of-mouth advertising, women, family, point-of-purchase display, testing, shopping, retail, automobile equipment Go to Glossary
Language	English
Document linked to	Attitudes influencing present and potential Western Auto customers: progress report on a pilot motivational research study Attitudes influencing present and potential Western Auto customers: report on a pilot motivational research study Creative research memo on paint and tool advertising for Western Auto stores Letter proposal re: husband-wife motivations in purchase of Wizard appliances A creative research memorandum on Western Auto stores advertising Memo on Western Auto and the Davis tire What a stepped-up national advertising campaign can do to enhance the status of Western Auto: a creative memo based on limited field research

Previous Item Next Item