Proposal for a motivational research study of the sales and advertising problems of Youngstown cabinet sinks - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of Youngstown cabinet sinks
Box Number	28
Report Number	771A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Proposal
Industry	Household Goods
Commissioned by	American Radiator and Standard Sanitary Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Radiator and Standard Sanitary Corporation Go to Business Biographies
Brand	Youngstown Steel Kitchens
Method	Interview; Observation; Test
Keywords	kitchen, furniture, builder, brand preference, consumer trend, pricing, social status, husband, word-of-mouth advertising, plumbing, sales person, salesman, word-of-mouth advertising, symbolism, signs and symbols, husband, modernity, projective techniques, psychometric testing, ideal brand model Go to Glossary
Language	English
Document linked to	A draft proposal for a motivational research study of the sales and advertising problems of Youngstown cabinet sinks