Proposal for a motivational research study of the sales and advertising problems of asbestos cement siding shingles - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study of the sales and advertising problems of asbestos cement siding shingles
Box Number	28
Report Number	750A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1956 Find out more about this year
Document Type	Proposal
Industry	Construction and Real Estate
Commissioned by	Asbestos-Cement Products Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Asbestos-Cement Products Association Go to Business Biographies
Method	Interview; Observation; Test
Keywords	asbestos, building materials, female consumer, women, ideal brand model, product personality, brand, name, word-of-mouth advertising, advertising, promotion, projective techniques, psychometric testing Go to Glossary
Language	English