Proposal for a motivational research study on Bristol cigarettes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on Bristol cigarettes
Box Number	49
Report Number	1083A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	30 Jul 1958 Find out more about this year
Document Type	Proposal
Industry	Tobacco
Commissioned by	John Hobson & Partners Limited
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Bristol
Method	Test; Interview
Keywords	cigarette, smoking, television advertising, price, pricing, marketing, brand awareness, brand choice, health, brand loyalty, social status Go to Glossary
Language	English
Document linked to	A final report of a motivational research study on Bristol cigarettes