Proposal for a motivational research study on how to make Tabcin stand out as a cold remedy - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	Proposal for a motivational research study on how to make Tabcin stand out as a cold remedy
Box Number	29
Report Number	778A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1956 Find out more about this year
Document Type	Proposal
Industry	Healthcare and Pharmaceuticals
Commissioned by	Miles Laboratories
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Miles Laboratories Go to Business Biographies
Brand	Tabcin
Method	Interview; Test
Keywords	pharmaceutical, drug, allergy, antihistamine, advertising, promotion, media, language, competition, product differentiation, symbolism, signs and symbols, consumer trend, projective techniques, psychometric testing Go to Glossary
Language	English
Document linked to	A motivational research study of the sales and advertising problems of Tabcin, an anti-histamine cold remedy of the Miles Laboratories, Inc. MRP report to Miles Laboratories [re: explanation of motivational response patterns] A motivational analysis of new Super Tabcin storyboard and film strip