Proposal for a motivational research study on the attitudes and motivations of consulting engineers towards the total energy concept - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the attitudes and motivations of consulting engineers towards the total energy concept
Box Number	82
Report Number	1838A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1965 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture; Automotive
Commissioned by	Caterpillar Tractor Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Caterpillar Tractor Company Go to Business Biographies
Brand	Caterpillar
Method	Interview
Keywords	corporate image, brand choice, advertising, consumer, marketing, brand awareness, customer satisfaction, truck, farmer, farming, farm equipment, engineering, design, promotion, competitor analysis Go to Glossary
Language	English
Document linked to	Attitudes and motivations of consulting engineers toward the "total energy" concept - a progress report Attitudes and motivations of consulting engineers toward the "total energy" concept - a motivational research study