Proposal for a motivational research study on the factors which help people understand and be attracted to classical music and those that turn them off - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the factors which help people understand and be attracted to classical music and those that turn them off
Box Number	121
Report Number	2876A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	25 Oct 1977 Find out more about this year
Document Type	Proposal
Industry	Sport and Leisure
Commissioned by	Detroit Symphony Orchestra
Conducted by	Ernest Dichter Associates International, Ltd.
Place	Croton-on-Hudson, New York
Company	Detroit Symphony Orchestra Go to Business Biographies
Method	Interview
Keywords	classical music, orchestra, promotion, television, fear, culture, communication, cost Go to Glossary
Language	English