Proposal for a motivational research study on the most effective strategy to expand the market for Monsanto inorganic fertilizers - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the most effective strategy to expand the market for Monsanto inorganic fertilizers
Box Number	26
Report Number	710.1A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1959 Find out more about this year
Document Type	Proposal
Industry	Animal and Agriculture
Commissioned by	Monsanto Chemical Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Monsanto Chemical Company Go to Business Biographies
Brand	Lion
Method	Interview; Observation; Test
Keywords	attitude, farmer, farming, farm, fertilizer, agriculture, chemical, corporate image, brand preference, word-of-mouth advertising, pricing, language, psychometric testing, projective techniques Go to Glossary
Language	English
Document linked to	Letter re: Inorganic Chemical Div.