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| Field name | Value |
|---|---|
| Title | Proposal for a motivational research study on the new Nationwide decal |
| Box Number | 24 |
| Report Number | 636A |
| Library | Hagley Museum and Library |
| Copyright | Hagley Museum and Library |
| Date | Find out more about this year |
| Document Type | Proposal |
| Industry | Financial Services |
| Commissioned by | Nationwide Mutual Insurance Company |
| Conducted by | Institute for Motivational Research, Inc. |
| Company | Go to Business Biographies |
| Brand | Nationwide |
| Method | Interview |
| Keywords | Go to Glossary |
| Language | English |
| Document linked to |
An interim progress report on Nationwide Insurance Company's Decal research project A motivational memo on the impact of the Nationwide decal Reader reactions to the "conventional" and to the "different" approaches in advertising |