Proposal for a motivational research study on the problems of a new mouthwash - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the problems of a new mouthwash
Box Number	74
Report Number	1620A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1962 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Lever Brothers Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Method	Interview
Keywords	brand, mouthwash, oral hygiene, marketing, buyer motivation, market share, promotion, purchasing, brand choice, color, design, packaging Go to Glossary
Language	English
Document linked to	The present climate of mouthwash use and the potentials for a new mouthwash Preliminary findings based on an exploratory project for a projected mouthwash product by Lever Brothers