Proposal for a motivational research study on the sales, merchandising, and promotion problems of corn brooms - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales, merchandising, and promotion problems of corn brooms
Box Number	26
Report Number	713A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1956 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	Harshe-Rotman, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Observation; Test;
Keywords	cleaning product, female consumer, women, housewife, symbolism, signs and symbols, modernity, social status, merchandising, quality, ideal brand model, promotion, projective techniques, psychometric testing Go to Glossary
Language	English