Proposal for a motivational research study on the sales and advertising problems of Ammident - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Ammident
Box Number	15
Report Number	400A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1954 Find out more about this year
Document Type	Proposal
Industry	Personal Products
Commissioned by	Block Drug Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Montrose, New York
Company	Block Drug Company Go to Business Biographies
Brand	Ammident
Method	Interview; Observation
Keywords	dentist, teeth, toothpaste, oral hygiene, attitude, sales, point-of-purchase display, advertising, sales, brand loyalty, projective techniques Go to Glossary
Language	English