Proposal for a motivational research study on the sales and advertising problems of Martha Manning half-size dresses - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Martha Manning half-size dresses
Box Number	16
Report Number	422A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1954 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Roman Advertising Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Forest City Manufacturing Company Go to Business Biographies
Brand	Martha Manning
Method	Interview
Keywords	dress, fashion, female consumer, plus-size clothing, self-image, beauty, attitude, brand awareness, sales, advertising, salesman Go to Glossary
Language	English