Proposal for a motivational research study on the sales and advertising problems of Snowdrift - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of Snowdrift
Box Number	16
Report Number	435A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Fitzgerald Advertising Agency
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Company	Wesson Oil & Snowdrift Company, Inc. Go to Business Biographies
Brand	Wesson; Snowdrift
Method	Interview; Questionnaire
Keywords	cookery, food, oil, female consumer, buyer motivation, attitude, brand choice, customer profiling, women, brand loyalty, ideal brand model, television advertising, radio advertising, pricing, packaging, projective techniques Go to Glossary
Language	English
Document linked to	A progress report of a motivational research study on the sales and advertising problems of Wesson Oil A motivational research study of the sales and advertising problems of Snowdrift shortening Wesson Oil Proposal on Snowdrift label Charts for Wesson Oil progress report Summary of key findings and recommendations embodied in the motivational research study of the sales and advertising problems of Snowdrift shortening Wesson Oil & Snowdrift Sales, Co. A creative problem analysis and proposal for a motivational research study of the sales and advertising problems of Wesson Oil Letter-memo on name "Whirl" to Fitzgerald Advertising (Wesson Oil) Proposal for copy testing of Wesson "no smoke" ads

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