Proposal for a motivational research study on the sales and advertising problems of pineapple products - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study on the sales and advertising problems of pineapple products
Box Number	16
Report Number	427A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	J. Walter Thompson Company
Conducted by	Institute for Research in Mass Motivations, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Questionnaire
Keywords	canned food, fruit, food, sales, advertising, target market, buyer motivation, luxury, children, child consumer, nutrition, women, female consumer, projective techniques Go to Glossary
Language	English
Additional information	Client is Mr. Elwood K. Grady of J. Walter Thompson Company.