Proposal for a motivational research study program of the sales and advertising problems of Robert Hall clothes - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study program of the sales and advertising problems of Robert Hall clothes
Box Number	24
Report Number	667A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Proposal
Industry	Clothing and Accessories
Commissioned by	Robert Hall Clothes Inc
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Robert Hall Clothes Inc Go to Business Biographies
Brand	Robert Hall
Method	Interview; Observation; Test
Keywords	clothing, fashion, men, male consumer, buyer motivation, advertising, packaging, design, brand choice, customer profiling, brand association, ideal brand model, social status, pricing, retail, retailer, middle class, middle income consumers, women, sales person, salesman, word-of-mouth advertising, psychometric testing, projective techniques Go to Glossary
Language	English