Proposal for a motivational research study to determine how to motivate women to engage in home canning - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study to determine how to motivate women to engage in home canning
Box Number	82
Report Number	1856A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	07 Jan 1965 Find out more about this year
Document Type	Proposal
Industry	Food and Drink
Commissioned by	Ball Brothers Company, Inc.
Company	Ball Brothers Company, Inc. Go to Business Biographies
Brand	Ball
Method	Interview; Focus Group
Keywords	housewife, canned food, canning, brand choice, female consumer, family, tradition, corporate image, promotion, equipment Go to Glossary
Language	English
Document linked to	Research in action - a proposal Research for marketing planning - a proposal An evaluation of the growth potential for home canning