Proposal for a motivational research study to determine what advertising and sales promotion appeals will be most effective in increasing sales by local rug cleaning companies - Market Research and American Business, 1935-1965

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Field name	Value
Title	Proposal for a motivational research study to determine what advertising and sales promotion appeals will be most effective in increasing sales by local rug cleaning companies
Box Number	45
Report Number	1001A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1958 Find out more about this year
Document Type	Proposal
Industry	Cleaning Products
Commissioned by	National Institute of Rug Cleaning
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	National Institute of Rug Cleaning Go to Business Biographies
Method	Interview; Test; Focus Group
Keywords	cleaning, floor covering, housewife, female consumer, color, fabric, fear, personality profiling, pricing, price, psychometric testing Go to Glossary
Language	English